Dechra Academy
12 Months of Dental: A Top-Performing Campaign
Dechra is a veterinary pharmaceutical company with a robust educational academy offering continuing education (CE) opportunities for veterinary professionals. 12 Months of Dental became the Academy’s most engaging campaign to date, combining accessible educational content with a year-long campaign strategy designed to drive participation and learning.
My Role
Learning Designer + Developer & Email Marketer
Task
Work with Veterinarian SME’s and Marketing Product Manager to build a 12-month dental course series.
Tools
Articulate, Docebo, HTML, CSS, Photoshop, Illustrator, Pardot
What's the Goal?
What is Dechra Academy?
Dechra Academy is an on-demand learning academy that ties into Dechra’s educational offerings to provide continuing education credit offerings for veterinarian professionals.
12 Months of Dental
12 Months of Dental is an ongoing educational campaign that started in Febuary 2024 during Dental Month to highlight the dental portfolio and that dental is important every month of the year with a new release each month.
Courses include:
- How to Get to 12 Months of Dentistry
- Dog & Cat Oral Anatomy
- Let’s Make it a COPAT-Placing Prevention First
- Deep Dive into Prevention for Oral Wellness
- Ask Dr. Bellows
- Senior Dental Care: Never Too Old
- Beyond the Break: Mastering Canine and Feline Jaw Factures
- Should it Stay or Should it Go
- Unleash the Power of VOHC in Your Veterinary Practice
Outcome
12 Months of Dental became the Academy’s most successful campaign series to date, driving record-breaking engagement and enrollment.
The Most Email Clicks EVER
Email #2 achieved the highest click-through rate ever for an email sent to the full database with over 1,200 clicks. Campaign emails in general averaged 1.2 percentage points above the company-wide average click-through rate.
+6.09% Above Average CTO
Campaign emails averaged 6.09 percentage points above the company-wide average click-to-open rate.
Campaign Enrollments Surpassed the Previous Year’s Academy Logins
Year-to-date enrollments from the campaign exceeded the total number of Academy users who logged in during all of 2023.
